The Tanishq saga began in the early 1990′s, primarily fuelled by the fabled Tata entrepreneurial spirit and partly forced by circumstance.
Tanishq was coined from a combination of Tata/Tamil Nadu and Nishq (meaning a necklace of gold coins) and, again, from Tan, meaning body and Ishq, meaning love.
It was launched in 1994 as a range of jewellery and jewellery watches meant for the European & American markets. But things began to change globally around this time, and the West entered a protracted period of slow economic growth followed by recession. Supplying jewellery to the Americans & Europeans suddenly no longer seemed an attractive proposition.
Tanishq presents inara a TATA product. Stunning Diamonds & Delightful prices. Bangles | Earrings | Neckwears | Cocktail Rings.
* Terms & conditions apply. Subject to validity.